CAPTION LANDINGS

University of

Camilo José

Cela

Optimizing the user experience in order to turn them into leads

THE CHALLENGE

We had to create a landing page of the degrees offered by UCJC, with a clear objective: lead generation.

WHAT WE DID

To tackle this challenge, we proposed the layout of the front with end development. In other words, we provided continuing support on the backend in order to provide a good experience.

TECHNOLOGIES

HTML5 + CSS3 + Jquery + PHP + Salesforce

The form was present from the header, in a minimal size and with a simple design that led to lead generation with its integration into the customer’s CRM (Salesforce), without hindering the user experience.

Imagen

The landing is designed with the purpose that the user can know the contents of the degree that interests them and provide them with the option to request more information without falling into any vanishing point.